Quarem: Order From Chaos
Commercial real estate can be a complex business. Trifecta was tapped by Houston based Quarem to create a video demonstrating their company's mission: bringing order in the commercial real estate business through software in the cloud and experts on the ground.
The lease administration company required a web-specific video that would keep the attention of viewers while simply explaining the nature of their products and services. Trifecta's animators focused on thematics of complexity (in this case a computer circuit board, city map and fingerprint) to demonstrate how complicated systems can be made simple.
"The Quarem team really gave us leeway to create fresh ideas and brainstorm unique concepts for the video," said Katie Roberts, Trifecta Account Manager. "In the end, animator Kenna Baker did a fabulous job putting our ideas on the screen and making them speak."