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360º Journalism


The Moore Monthly magazine wanted to give Moore residents an inside look at construction progress of the city’s new community center and park. The team used 360-degree cameras allowing viewers to stand in the center of the new building and take a virtual look around, long before the public was allowed inside.

(Left Video)

That decision to use virtual 360-degree technology caught the attention of professors in the Gaylord School of Journalism and Mass Communication at the University of Oklahoma. Professors brought classes to visit Trifecta’s team and learn about immersive storytelling techniques. They ultimately implemented a course on the technique, inviting Moore Monthly’s editor to act as an adjunct and technical advisor. 

(Right Video: Student Project)

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